What is Link Building SEO? How To Do It Right Way in 2022

What is Link Building

What is Link Building? And why it is important to do? These all questions are answered in this article. 

Those who are stepping into the Blogging field they must be heard about the term Link Building in SEO. 

It is performed by almost every blogger and website holder. Link Building is an essential factor when you are on this platform.  

Quality Link Building shows positive effects on your website as it is associated with Search Engine Optimization (SEO). 

In this article, you will find all details on Link Building, its aspects, and categories under link building. 

So, let’s move straight to the topic and start with knowing what exactly is Link Building…

Definition of Link Building

Internet shows tons of definitions on link building but to understand most simply we can say that Link Building is the procedure of acquiring hyperlinks from other websites to yours. 

Hyperlink or link us is a great way used by bloggers to navigate between web pages.

This process increases the site’s authority and traffic, this is a reason why every business and marketer shows interest in building links. 

Doing this is a tough process as there are many ways to do so! And when it comes to doing SEO…it becomes the most difficult task for web developers. 

Learning and mastering this method is beneficial for a blogger. If you can do quality link building on SEO…your work will become better than your competitors.

Why to Build Links?

Building links and doing hyperlinks is useful to the process. 

As we know that Google’s Algorithms are evolving and complex in nature but backlinks… They remain an important aspect for ranking a website on specific keywords. 

Here links play a major role by giving a signal to Google that your website has quality content on some specific keywords. So, link building is used in SEO. 

A website with more backlinks has chances to rank higher than a website that has no! 

Building a link can be done either in the wrong or right manner! Those who want durable viability for their website….they need to focus on natural link building.

Link Building for SEO

You heard many times that link building is important for SEO! But the question arises why? 

To understand the importance of Link Building for SEO, you must understand strategies to build hyperlinks.   

Straightforward… is essential because it ranks web pages on Google

It is said that a website linked with high-quality websites gets ranked higher than others. And this can be done when you are a master of Link Building. 

The above factor is called major importance, besides it…they are several other aspects that show why link building is important for SEO. 

Through this hyperlink process, one can omit:

  • The anchor text of the incoming assistances. 
  • The authority and reliance of linking web pages. 
  • The SEO Optimization of websites. 

Google also mentions that, if you get quality external links on your web pages…it will rank higher on targeted keywords!

Also Read: TOP 10 FREE Keyword Research Tool For SEO

How to create Links?

  • Starting of Link Tag: Link tag or mostly know as Anchor Tag is used to opening the link tag and allows the search engine to follow something else. 
  • Linking Referral Location: Hyperlink referral is represented as href, and the URL which is needed to link is indicated by text inside it. This text can be the address of any image or something else!
  • Anchor Text of Link: The text we see which is linked and holds other web pages…it this thing. Its appearance is different from the rest of the content. It may be blue in color, highlighted, or sometimes underlined as well.
  • Closing the Link Tag: Here your link sends signals to search engines when you completed the whole process of link building.

Types of Links or Hyperlinks

When you are performing link building…you must focus on quality as Google only ranks higher than those websites which are engaged with quality hyperlinks. 

The type of link building you use depends upon your current profile and the quality of your website. 

Now let’s see some types and forms of links you need to focus on!

1. Natural Links

Links that are given by website owners come under this category and they are highly SEO friendly. 

These natural links are useful as you don’t need to ask before linking, it makes your link-building process convenient. Also, you can’t go and ask every blogger before linking major aspects in your post. 

You only need a good reason to use these natural links. This reason can be your quality content, so other bloggers get to know about it!

2. Manual Links

This outreach link-building method is used by most bloggers and it is also beneficial for beginners and small business owners. 

These links are collected by asking manually to bloggers and website owners. You need to give a good reason to connect their web pages with you. 

Also, avoid linking to those who don’t match your niche. They might get confused!

3. Self-Created Links

This new era of bloggers is bringing this concept to a high level! 

Also, this practice falls in black-hat practice as people fool the search engine to think that their webpage has the quality and relevant content…but it is not actually present on their webpage.                

Non-editorial links don’t carry quality content compared to other links.

How to get linked by other websites?

The benefit of getting linked by others is that your webpage will reach organic traffic and more and more people get to know about your site.

There are several link building strategies to get linked by other websites, used by professional bloggers:

  • Quality content: Once you get into a routine of creating quality and unique content…people will naturally link to you! You need to promote and build your content so others may know about it. 
  • Reviews: Another way is to put your service, product, or website in front of a popular bloomer or influencer. This is also referred to as a method of promotion by which you can connect to other’s audiences.
  • Linking through associates: If you have friends or partners related to the blogging field…ask them to link with you. Moreover, chose people relevant to your content and niche!

Also Read: Ahrefs vs SEMrush vs Moz: Which SEO Tool is Best?


So you read about Link Building and its major concepts. 

While working on links you need to choose aspects wisely! Create quality and unique content, and connect to valuable links only. 

Once you give sufficient time to this factor…your site will rank high on search engines! 

I hope you found this article useful! If yes…let us know about your views on link building.

Also Read: SEO vs SEM: What Is the Difference?, 10 Mistakes That Every Amateur Blogger

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