Wix vs Shopify: Looking for an online shopping store? Or you are going to start a business with an online shopping store? Well, if you are then you clicked on the right article!
Selecting the right online outlet is a very essential step while adding a business. In this field, two major players are Shopify and Wix.
Now, if you are finding it difficult to select any one…don’t worry!
Although they both are used to create a website but still they differ on some key aspects. Taking these key factors as our base…we will compare them.
In this article, you will find a comparison and lay down between both. We will discuss some basic factors like ease of use, pricing, features, SEO, and customer support. This will help you to match your eCommerce website’s requirements.
This guide will let you know more than about a web building platform comparison.
Let’s get started…
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Wix
Wix, it is famous for offering a wide range of web development features!
In 2006, Wix was founded by Avishai Abrahami, Nadav Abrahami, and other few members of Israeli Development. Since then they have reached over 160 million users and provided them valuable service.
This platform also includes a drag and drop option, other appreciated features make your work easily manageable. Page-builder and Apps are its key features.
Wix became the number one choice of many small business owners and design professionals.
While working on this platform you can build a mobile responsive e-commerce store. They offer hundreds of Wix Templates for your store.
However, supporting third-party and native integrations get limited on Wix. It offers quality hosting and domain name as well!
Shopify
The company was founded in 2006 having headquarters in Canada, Ottawa, and Ontario. Shopify has given a wide growth of eCommerce space and became one of the fastest-growing companies as well.
It is a fully hosted platform, you don’t need to worry about hosting provisions. They provide a variety of well-designed, modern, premium, and free templates. Their support, training, and mentoring are at the peak as well.
Shopify powers more than 8 million websites over the world.
Moreover, the company also offers the Shopify app store, which provides multi-channel selling.
Comparison Between Wix vs Shopify
Although Wix and Shopify come under the same category still they stand better than each other on different points.
I have listed some key factors below on which these platforms are compared. These key factors are essential in every e-commerce website.
So, have a look below…
1. Ease of use
Most of the users afraid of doing coding and when they hear online set-up, coding is the first thing they think. So, eCommerce must offer easy usage and management and of course no or minimal coding!
As I mentioned, both Shopify and Wix have the drag-down option that makes both the platforms easier to use and manage.
Wix lets you drop your image/text/table and other things wherever you want on the page. This increases the creativity and looks of your web page. Also, a novice can do mistakes by messing his page layout!
Shopify has a very convenient dashboard that provides control of every basic thing you need while selling or purchasing.
Verdict: Shopify wins as it doesn’t demand any high technical or coding skills.
2. Price Plan
Pricing is an important factor before choosing any platform. There is no use to purchase a costly plan from a website.
If you are a beginner…you must manage your money. Also prices of these two platforms Shopify and Wix vary from location to location.
Wix Pricing:
- Wix Combo: $14 per month.
- Wix Unlimited: $18 per month.
- Wix Pro: $23 per month.
- Wix VIP: $39 per month.
- Wix Business: $23 per month.
- Wix Business Unlimited: $27 per month.
- Wix Business VIP: $49 per month.
- Wix Enterprise: Negotiable.
Shopify Pricing:
- Basic Shopify: $29 per/month
- Shopify: $79 per/month
- Advance Shopify: $299 per/month
The pricing of these plans decides the features and services you get. Both offer plans with valuable features, however, Wix provides a free plan as well!
Verdict: Wix wins by offering a free plan to users. You can try this platform by using this plan! While Shopify plans are required to purchase from time to time.
3. E-commerce Features
Wix and Shopify both provide useful features for your e-Com store.
On both platforms, you can add features like…Subscriptions, Social Media Selling, Import Catalog, Digital Products, Payment Acceptance, Mailing list, Automatic tax calculation, and many more!
All basic e-commerce features are available on both platforms.
Talking about design…on Wix, you can create without any limit! Here you can customize stunning designs, templates, apps, and many more aspects for your website. Wix offers more than 500 Templates.
Shopify is a platform where you can sell limitless digital or physical products at any price.
Other functions like marketing, analyzing, inventory, and tools are easy to modest. This platform offers hundreds of features like Multi-Channel Integration, Discount Code, and many more.
Verdict: Both Wix and Shopify provide suitable e-commerce features but form the point of design and customization….Wix wins!
4. SEO (Search Engine Optimization)
Wix offers a bit more SEO tools on its platforms! Here you will get tools like Meta tags, Page description, Google sitemaps, and many more!
You can do SEO on Shopify using different methods like title, descriptions, and many more. Here, you get a particular bunch for SEO.
Verdict: Wix wins this category of Shopify as it offers more SEO tools.
5. Customer Support
Support is also a necessary factor while working on an online platform. Have a look at customer support of both platforms…
Wix, earlier their support system was not good enough. But today their website provides over 2,00,000 posts on various topics. Also, Wix supports video, chat, and e-mail.
Once you select and plan on Shopify, you get 24/7 service through e-mail, live chat, phone, and Shopify center.
And if you get Shopify Plus…you will get personal guidance form managers.
Winner: Shopify wins by offering better customer service than Wix.
WIX vs Shopify: Pros and Cons
Wix Pros and Cons
| PROS 👍 | CONS 👎 |
|---|---|
| Good site speed | Not perfect for large websites |
| Easy drag and drop functionality | Templates not interchangeable |
| Pre-designed high-quality templates | Not the most SEO friendly platform |
| Massive template collection | The free plan forces Wix branding |
| You can use support services 24/7 | Your site isn’t transferrable |
Shopify Pros and Cons
| PROS 👍 | CONS 👎 |
|---|---|
| Fast loading time | The more expensive yearly bill |
| Shopify includes hosting and security | Limited capability |
| Includes SSL certificates | Customization is better with other platforms. |
| SEO-ready outside the box | |
| Built-in mobile optimization | |
| 24/7 support – have your issues resolved around the clock | |
| Sell on other channels like Amazon, Facebook, eBay and Pinterest as a built-in feature |
Conclusion: Which One Better For You?
After comparing Wix vs Shopify you might get the idea of which one is suitable for you. Both have some pros and cons. They provide their best features as possible.
Selecting an e-commerce platform depends upon your requirements. This means you need to tally your demands and expectations with aspects of these platforms.
While Wix is the first choice of beginners! Its managing and using system is simple with attractive designs. Also, it has a free plan!
For those who are learning this field as a beginner, Wix will be the best option for them.
If someone is new in this field and not introduced to these things, Shopify will guide him and raise his level. Although, I found Shopify much comfortable.
So, Shopify is the best option for DropShipping and highly recommended. However, Shopify is decently costly.
I hope, this article helped you. Which e-commerce site you are using till now? Comment below and let us know, which one you are purchasing and why?
Also Read: Squarespace vs Wix, Shopify vs WordPress, Shopify vs WooCommerce, Shopify vs Squarespace, Shopify vs Magento